Hello, I lead and
develop teams to
thrive in craft ambiguity complexity velocity

Interested in project work, please reach out to me directly below
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I am a team focused design leader with experience supporting a portfolio of products within a Big Tech high-velocity, high-craft environment

I am currently Head of Design for Venmo where I successfully lead cross-functional design teams to deliver high-impact products within fast-paced and evolving environments, emphasizing experimentation, iteration, and timely delivery.

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Brooke Katalinich

Core signals for raising the bar on craft excellence

Product
Thinking

Focus on intentionality and data-informed decision making when building products

Articulating
Trade-offs

Transparency in decision making as it relates to priorities, rationale and impact

Interaction
Design

Bridge between the functionality of a product and the user's experience with it

Visual
Design

Products with a high level of visual polish, understanding typography and layout

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some press

Techcrunch

PayPal’s app can now track your packages

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PayPal Newsroom

Tap to Pay on iPhone now available for Venmo

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PayPal Newsroom

Venmo introduces the next evolution of business profiles

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Medium

Pro Tips for leading remote workshops

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Medium

How improv transformed my leadership style

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Medium

The Home Depot design sprint series

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